Taif pomegranateDaily harvest from Taif farms
Live Freshness Pulse
B2B Fresh Distribution — Saudi Arabia
Your trusted partner for daily farm-to-kitchen fresh produce
Integrated supply for restaurants, hotels and retail chains across the Kingdom
+50Confirmed customers for launch
+114Fresh product
+15Founding team experience in the fruit & vegetable sector (years)
From our farms to your kitchen
Quality you see in every detail
White grapesHand-picked grape by grape
Fresh herbsPicked the same morning
Premium broccoliHand-sorted by size
Explore categories
The taste of the land — in your hands
Curated selections from the finest farms in the Kingdom and worldwide — every item at its perfect moment.
Fresh leafy greens
Lettuce, spinach, arugula — harvested at dawn
Local fruits
Taif pomegranate, dates, seasonal figs
Imported fruits
From the finest global sources
Selected vegetables
Hand-sorted by size and color
Fresh herbs
Mint, basil, parsley — aromatic
Premium selections
Handpicked for the finest restaurants and hotels
Seasonal produce
The best of the season — at its prices
Herb bundles
A curated mix for professional kitchens
+15Founding team experience in the fruit & vegetable sector (years)
+50Confirmed customers for launch
114Fresh products daily
4Distribution regions
Direct from the farm
No-compromise quality
Hand sorting + instant chilling + on-time delivery
What we offer
Reliable daily supply
no interruption — no surprises
Nadhara is a Saudi company specialised in trading and distributing fresh fruit & vegetables — connecting the best local and global farms with restaurants, hotels and e-commerce platforms.
We invest in supply-chain technology and expert teams to guarantee consistent quality and uninterrupted supply — because our clients do not accept surprises.
Curated quality
Hand-sorted by size, color and ripeness
Punctual delivery
Delivered at the same time every day — no delays
Cold chain
End-to-end refrigerated delivery by a professional logistics team
Smart pricing
Competitive prices and long-term supply contracts
Why Nadhara
Leadership by values before numbers
Our vision
To be the first choice for fruit & vegetable supply in the Kingdom
We are building an integrated food supply ecosystem that combines quality, reliability and technology — so Nadhara becomes the first name every food operator in the Kingdom thinks of.
Our mission
Delivering fresh produce daily — no interruption, no compromise
Connecting local and global farms with restaurants, hotels and e-commerce platforms through an integrated digital supply chain — reflecting quality and food-safety standards.
Our core values
The compass that guides every decision
Six anchored principles guide every daily decision — from sorting the first piece to delivering the last order.
Integrity
Mindful of God in everything we deliver — safeguarding trust in public and in private
Excellence
In execution, service and style — committed to an exceptional experience
Leadership
Leading in generosity before competing on price
Transparency
Traceability first — then clean products, ethics and partnerships
Quality
We deliver the best with precision and discipline across every stage
Responsibility
Toward our clients, partners, teams, the community — and the environment
How we work
From order to delivery in hours
Simple process, guaranteed outcome — every day without exception
01
Order
Send your order via the app or WhatsApp before 10 PM
02
Sorting
Our team selects and sorts products to your specifications with high precision
03
Chilling
Immediate packing in a chilled environment to preserve total freshness
04
Delivery
Product arrives at the scheduled time every morning without exception
Our full range
114 fresh products daily
Complete categories for restaurant, hotel and retail operations
Fresh vegetables
Direct from local farms every day
Local fruit
Dates, pomegranate, figs and seasonal variety
Imported fruit
From the finest global sources
Seasonal products
By season and demand
Refrigerated distribution
Integrated cold chain
Corporate service
Restaurants, hotels, B2B platforms
Need a custom price list?
We prepare a tailored offer based on your needs and volumes
Sustainability & responsibility
Building a greener future with every delivery
Sustainability isn't a slogan — it's part of our daily decisions
Local sources first
We prioritise Saudi farms to cut carbon footprint and support local growers
Eco-friendly packaging
We use recyclable materials and keep reducing packaging at every step
Energy-efficient cooling
A high-efficiency refrigerated fleet that cuts emissions while preserving freshness
Reduced food waste
Smart order planning and food-bank partnerships keep waste at the absolute minimum
Sectors we serve
A trusted partner for every sector
We understand each sector's needs and tailor our service accordingly
Restaurants & cafés
Daily refrigerated supply at HACCP standards
Luxury hotels
Custom selection matched to the menu
Hospitals & healthcare
Medical-grade quality with food-safety certificates
Delivery platforms
Custom packing and flexible delivery
Retail chains
Large volumes at competitive prices
Central kitchens
Pre-prepared to specification
From Our Farm to Your Kitchen
The Nadhara Journey in Four Steps
- 01
Harvesting
Same-day dawn harvest from certified farms.
- 02
Sorting & Packing
Strict manual sorting and packing to client specifications.
- 03
Refrigerated Transport
Refrigerated fleet maintaining temperature throughout the journey.
- 04
Delivery
Delivery before preparation starts, 7 days a week.
Sustainability
Commitment to Environmental Responsibility
Four pillars defining our daily commitment to a cleaner, sustainable supply chain.
🌱
Responsible Farming
Partnerships with certified local farms, pesticide reduction, and safe harvesting practices.
❄️
End-to-End Cold Chain
Refrigerated transport from farm to kitchen to maintain freshness and minimize waste.
♻️
Waste Reduction
Analytical demand planning and precise sorting to limit supply chain waste.
📦
Eco-friendly Packaging
Reusable crates and single-use plastic reduction.
Initiate Fresh Produce Supply Today
Contact our commercial supply team for a customized quotation for your facility.
Frequently asked
Everything you need to know
Clear answers to the questions our clients ask most
We start at SAR 500 for daily restaurant orders, and less for long-term contracts — with full flexibility by category.
Have another question?
6supply region
100%Fresh daily
9partner farms
Supply sources
From the best farms
in the heart of the Kingdom
Trust-based partnerships with hand-picked Saudi farms across Riyadh, Hail, Al-Qassim, Sajir, Wadi Al-Dawasir, Taif and Jazan — guaranteeing uninterrupted daily supply at the highest standards.
Conditional farming Continuous daily supply Certified local sourcing Price stability
Region: Riyadh
Joww Farm
Seasonal vegetables
Region: Riyadh
Tabrak Farm
Local fruit
Region: Riyadh
Quwaiiyah Farm
Leafy greens
Region: Hail
Al-Qaid Farm
Seasonal produce
Region: Al-Qassim
Al-Qassim Farms
Vegetables & dates
Region: Riyadh
Sajir Farms
Seasonal vegetables
Region: Wadi Al-Dawasir
Wadi Al-Dawasir Farms
Field vegetables
Region: Taif
Taif Farms
Pomegranate & highland fruit
Region: Jazan
Jazan Farms
Tropical fruit
Nadhara in the field
See how we guarantee quality
From farm to delivery — watch the full process that ensures fresh produce reaches you every day
Where do we grow?How do we guarantee quality?How do we reach you every day?
Before launch
Transparency before testimonials
Nadhara has not started commercial operations yet — official launch in September 2026
Official launch · September 2026
We believe trust is built on honesty before results. That is why we do not display testimonials from customers whose operations have not started yet — instead, we publicly commit that the first testimonial published here will come from a real customer, after a real first delivery.
Until then, we build quietly: an integrated operating system, documented farm partnerships, and a founding team whose members each bring over 20 years of individual experience in finance and business, and more than 50 combined years.
New · for households
Direct delivery app
From the farm to your doorstep
Nadhara at home: hand-picked fresh fruit & veg, simple cart, clear delivery slots and assured Nadhara quality — delivered same day inside Riyadh.
- Direct home delivery
- Fresh fruit & vegetables
- From the farm to your door
- Choose from 126 products
- Cart & secure checkout
- Flexible delivery slots
< 4haverage delivery inside Riyadh
Executive leadership
A team that leads with experience and responsibility
Executive leadership with 50+ combined years in the food sector
Nadhara is led by a specialized executive team with over 50 combined years of experience in fresh fruit and vegetable distribution across the Saudi market — spanning sales, operations, financial planning and supply chain governance.
For organizational reasons, we do not publish individual team members' names or personal photos on the public website. To reach leadership directly, please contact us via WhatsApp.
Chat on WhatsAppContact Us
Start your partnership today
The sales team replies within hours
Region: Riyadh
Joww Farm
Region: Riyadh
Tabrak Farm
Region: Riyadh
Quwaiiyah Farm
Region: Hail
Al-Qaid Farm
Region: Al-Qassim
Al-Qassim Farms
Region: Riyadh
Sajir Farms
Region: Wadi Al-Dawasir
Wadi Al-Dawasir Farms
Region: Taif
Taif Farms
Region: Jazan
Jazan Farms
Coverage area
Riyadh · Al-Kharj · Qassim · Eastern Province · Madinah
Explore coverage area →