Riyadh
Joww Farm
Seasonal vegetables
Since 2021
120 hectares
GAPHACCP
Home
Our Local & Regional Sources
Our Partner Farms
Long-term partnerships with top farms in the Kingdom — we don't buy from markets, we produce in direct cooperation with farms according to our standards.
+9partner farms
+950Hectares Under Management
70%Local Sources
24hFrom Harvest to Customer
Our Network
9 Farms — 6 Regions — One Identity
We carefully select partners based on quality, location, and continuous supply — ensuring long-term partnerships.
Riyadh
Tabrak Farm
Local fruit
Since 2022
85 Hectares
OrganicGAP
Riyadh
Quwaiiyah Farm
Leafy greens
Since 2022
60 Hectares
HACCP
Hail
Al-Qaid Farm
Seasonal produce
Since 2023
150 hectares
GAPISO 22000
Al-Qassim
Al-Badeea Farm
Dates & Fruits
Since 2024
95 Hectares
Organic
Taif
Al-Hada Farm
Taif Pomegranate + Grapes
Since 2024
70 Hectares
GAP
Sajir
Sajir Farms
Seasonal vegetables
Since 2025Illustrative data
110 Hectares
GAP
Wadi Al-Dawasir
Wadi Al-Dawasir Farms
Field vegetables
Since 2025Illustrative data
200 Hectares
GAP
Jazan
Jazan Farms
Tropical fruit
Since 2026Illustrative data
65 Hectares
GAP
From Our Farm to Your Kitchen
Cold Chain — A 6-Step Story
Each fruit passes through 6 controlled stations. Any defect at any station stops the shipment before it reaches you.
01 — Early Harvest
Harvest begins two hours before sunrise to preserve nutritional density and texture
02 — Manual Sorting
Manual, piece-by-piece inspection of size, color & ripeness — No automated sorting
03 — Hydro-cooling
Transfer within 30 minutes to 2°-4°C cooling units
04 — Temperature Monitoring
Real-time temperature sensors in every transport unit — automatic alerts for any deviation
05 — Refrigerated Distribution
Dedicated chilled fleet with complete separation of vegetables, fruits, and herbs
06 — Inspected Delivery
Final joint inspection at the customer before acceptance to confirm every item meets spec
Avg. harvest → delivery time: Less than 24 hours
Criteria
How do we choose our partners?
4 Non-negotiable Standards — Any farm that does not meet them will not be part of our network, regardless of attractive pricing.
Quality Accreditations
GAP, HACCP, ISO 22000, Organic — Each Farm Certified
Smart & Efficient Irrigation
Drip irrigation systems reduce water consumption by 40% compared to traditional irrigation
Naturally Ripened
No artificial ripening — fruit left on the tree until truly ripe
Minimum Chemicals
Priority biological pest control programs, with pesticide residue monitoring
Nadhara Farms
Nadhara Certification
A distinct product line sourced from carefully selected farms — Taif pomegranates, seasonal fruits, and export-grade vegetables. Each shipment is marked with the Nadhara seal, guaranteeing the highest quality in every piece.
Certified Farming
Hand-picked
Naturally Ripened
Source Tracking
